Our People

Michelle L. Bender, AIF®, CFP®
President, Senior Advisor

Michelle grew up in Pittsburgh, PA and moved to the Washington area shortly after college. She is a CERTIFIED FINANCIAL PLANNER™ Professional and brings over 20 years of solid financial and asset management experience to Potomac Financial Consultants, LLC. During Michelle’s career she has held positions at Arthur Andersen, Private Wealth Advisors and several other financial and asset management firms, including Potomac Financial Consultants, LLC.

She is a graduate of Seton Hill College with dual degrees in Accounting and Human Resource Management. Michelle achieved the CERTIFIED FINANCIAL PLANNER™ designation through the College of Financial Planning, as well as the Accredited Investment Fiduciary designation through the Center for Fiduciary Studies. She is actively involved in the financial services industry and is currently a member of the Financial Planning Association and is actively involved in the Million Dollar Round Table. Michelle is a Registered Representative of INVEST Financial Corporation. She is currently a member of the Clarksburg Chamber of Commerce, as well as a past president of Women Business Owners of Montgomery County.

In Michelle’s spare time, she is an avid marathon runner and coaches other runners through Team In Training, a marathon program to benefit the Leukemia & Lymphoma Society.  Michelle is married and has twin children.  Michelle may be reached at michelle@pf-consultants.com


Steven A. Plewes, CLU, ChFC, AIF® 
Managing Director, Senior Advisor

Steve brings a personal, relationship-based approach to the financial planning process.  His low-key style and ability to communicate and explain complex strategies in plain language helps Steve's clients view him as a trusted advisor who can help them work toward achieving their financial goals.

Steve Plewes began his career in the financial services industry in 1980.  Steve and his team have been highly successful in providing sound financial advice and superior service to his clients.  These services include portfolio management, estate planning, wealth transfer strategies, and fee-based financial planning.  His primary focus is fee-based asset management for individuals, rollovers, and trust accounts.  He is a General Securities Representative and holds the Series 7 and Series 63 securities registrations.  Steve is a Registered Representative of INVEST Financial Corporation.  Actively involved in the financial services industry, Steve has served as President and board member of five professional organizations. Widely known for his expertise, Steve has been interviewed and quoted by various newspapers, radio and television programs, and in addition has published numerous articles regarding financial strategies and services.  Steve is also a frequent industry speaker, both nationally and internationally.  

After making their home in Gaithersburg, MD for over 30 years, Steve and his wife Jan now call St Michaels, on Maryland's Eastern Shore, their home.  They have three children and four grandchildren.  Steve enjoys spending time with his family, playing golf, kayaking, fishing, playing music with his bandand performing solo gigs.  Steve may be reached at steve@pf-consultants.com


Matthew Covin, CFP®, RICP®, AIF® 
Client Relations Manager

Matt is responsible for providing support in the development and implementation of financial plans, wealth management and related projects. He is also responsible for various levels of investment analysis and service.

Matt graduated in 2006 from the University of Maryland with a Bachelor of Arts Degree in Criminology and Criminal Justice with a minor in Communication. He brings back-office Broker-Dealer experience having worked as a Brokerage Operations Specialist and a Direct Business Principal. Matt obtained his CERTIFIED FINANCIAL PLANNERTM certification in 2013 and currently holds the Series 7, 24, and 66 securities registrations. Additionally, Matt holds Life, Health, and Variable Insurance licenses. Matt is a registered sales assistant with INVEST Financial Corporation. 

In his spare time, Matt enjoys spending time with his family, playing football, and following the Florida Gators.  Matt may be reached at matt@pf-consultants.com


Grace Aucoin
Sales Assistant 

Grace is responsible for handling scheduling, processing new account applications, completing service requests, and many other important tasks.

Grace was born and raised in Baton Rouge, Louisiana and graduated from Southeastern Louisiana University in 2006 with a Bachelor of Arts in Marketing. She has been supporting financial service professionals since 2008. Grace is an unregistered associated person of INVEST Financial Corporation.

Grace loves spending time with her husband and young son as well as running, yoga, photography, traveling, and following the LSU Tigers.  Grace may be reached at grace@pf-consultants.com